Color

#ff680a

#ff680a
hex#ff680a
rgbrgb(255, 104, 10)
hslhsl(23, 100%, 52%)
oklchoklch(0.699 0.202 43.6)
Closest name: Arancio (#ff7013)Relative luminance 0.3118

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0aa1ff

#ff0a27 · #ffe20a

#0aff68 · #680aff

Split-complementary

Open in tool →

#0affe2 · #0a27ff

#27ff0a · #0aa1ff · #e20aff

Contrast

#ff680a as textRatioAAAA largeAAAFix
Aaon white
2.9:1failfailfail
  • AA: use #cc4e00 as the text (4.51:1)
  • AAA: use #993b00 as the text (7.05:1)
  • AA: or shift the background to #303030 (4.55:1)
  • AAA: or shift the background to #050505 (7.02:1)
Aaon black
7.24:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff680a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ff680a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff680a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff680a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff680a-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md