# #ff680a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff680a`
- RGB: rgb(255, 104, 10)
- HSL: hsl(23, 100%, 52%)
- OKLCH: oklch(0.699 0.202 43.6)
- Relative luminance: 0.3118
- Nearest named color: Arancio (#ff7013, Δ 1.48) — https://brandsweets.com/colors/arancio
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff680a

## Tints & shades

- Tints (toward white): #ff7824, #ff8438, #ff9452, #ffa166, #ffb080, #ffc099, #ffcdad, #ffdcc7, #ffe9db, #fff9f5
- Shades (toward black): #f05c00, #d65200, #c24a00, #a84100, #8f3700, #752d00, #5c2300, #471b00, #2e1200, #140800

## Harmonies

- Complementary: #0aa1ff
- Analogous: #ff0a27, #ffe20a
- Triadic: #0aff68, #680aff
- Split-complementary: #0affe2, #0a27ff
- Tetradic: #27ff0a, #0aa1ff, #e20aff

## Colors that go with #ff680a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff680a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #ff680a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Cursor (https://brandsweets.com/colors/brands/cursor-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Figma (https://brandsweets.com/colors/brands/figma), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ff680a in 6 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #ff680a, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #ff680a in 4 real palettes, including Chalkboard and Kiln, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ff680a: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ff680a: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #ff680a in 6 real palettes, including Burger King's brand system and Pizza Hut's brand system, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #cc4e00 (4.51:1); AA: background → #303030 (4.55:1); AAA: text → #993b00 (7.05:1); AAA: background → #050505 (7.02:1)
- On black (#000000): 7.24:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Fivetran blue** — accent #fe6703 (Δ 0.302) — https://brandsweets.com/colors/brands/fivetran-com
- **Abstract** — secondary #ff6900 (Δ 0.314) — https://brandsweets.com/colors/brands/abstract-com
- **Xiaomi** — primary #ff6900 (Δ 0.314) — https://brandsweets.com/colors/brands/mi-com
- **Xiaomi** — secondary #ff6900 (Δ 0.314) — https://brandsweets.com/colors/brands/mi-com
- **FedEx** — secondary #ff6600 (Δ 0.36) — https://brandsweets.com/colors/brands/fedex-com
- **Substack** — accent #ff6719 (Δ 0.522) — https://brandsweets.com/colors/brands/substack-com
- **Grafana Labs** — secondary #ff671d (Δ 0.677) — https://brandsweets.com/colors/brands/grafana-com
- **Harley-Davidson** — secondary #fa6600 (Δ 1.082) — https://brandsweets.com/colors/brands/harley-davidson-com
- **GitLab** — primary #fc6d26 (Δ 1.134) — https://brandsweets.com/colors/brands/gitlab
- **dbt Labs** — primary #fc6304 (Δ 1.153) — https://brandsweets.com/colors/brands/getdbt-com
- **Postman** — primary #fc6c34 (Δ 1.785) — https://brandsweets.com/colors/brands/postman-com

## Curated palettes containing it

- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful
- **Night Market** (neon, vivid, dark, warm) — #ff5f1f, #ff2fb3, #ffd400, #120b14, #fff1e6 — Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events. — tool: https://brandsweets.com/palettes/new/ff5f1f-ff2fb3-ffd400-120b14-fff1e6 — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff680a-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff680a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.