Color

#fe5d72

#fe5d72
hex#fe5d72
rgbrgb(254, 93, 114)
hslhsl(352, 99%, 68%)
oklchoklch(0.695 0.195 16.2)
Closest name: Brink Pink (#fb607f)Relative luminance 0.3011

Colors that go with #fe5d72

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5dfee9

#fe5dc3 · #fe985d

#72fe5d · #5d72fe

Split-complementary

Open in tool →

#5dfe98 · #5dc3fe

#c3fe5d · #5dfee9 · #985dfe

Contrast

#fe5d72 as textRatioAAAA largeAAAFix
Aaon white
2.99:1failfailfail
  • AA: use #e90120 as the text (4.68:1)
  • AAA: use #b20118 as the text (7.22:1)
  • AA: or shift the background to #2e2e2e (4.54:1)
  • AAA: or shift the background to #000000 (7.02:1)
Aaon black
7.02:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe5d72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe5d72 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe5d72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe5d72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe5d72-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md