Color

#fe4e48

#fe4e48
hex#fe4e48
rgbrgb(254, 78, 72)
hslhsl(2, 99%, 64%)
oklchoklch(0.672 0.213 26.6)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2699

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48f8fe

#fe489d · #fea948

#48fe4e · #4e48fe

Split-complementary

Open in tool →

#48fea9 · #489dfe

#9dfe48 · #48f8fe · #a948fe

Contrast

#fe4e48 as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #e90901 as the text (4.66:1)
  • AAA: use #b20701 as the text (7.18:1)
  • AA: or shift the background to #262626 (4.61:1)
Aaon black
6.4:1passpassfail
  • AAA: use #fe625d as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe4e48 as the background.

Brands using this color

Fonts for this mood

#fe4e48 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe4e48
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe4e48 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe4e48-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md