Color

#fd4e63

#fd4e63
hex#fd4e63
rgbrgb(253, 78, 99)
hslhsl(353, 98%, 65%)
oklchoklch(0.674 0.21 18.2)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2723

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4efde9

#fd4eba · #fd914e

#63fd4e · #4e63fd

Split-complementary

Open in tool →

#4efd91 · #4ebafd

#bafd4e · #4efde9 · #914efd

Contrast

#fd4e63 as textRatioAAAA largeAAAFix
Aaon white
3.26:1failpassfail
  • AA: use #ed021e as the text (4.54:1)
  • AAA: use #b10216 as the text (7.27:1)
  • AA: or shift the background to #262626 (4.65:1)
Aaon black
6.45:1passpassfail
  • AAA: use #fd6275 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4e63 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd4e63 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4e63
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4e63 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4e63-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md