Color

#fd496d

#fd496d
hex#fd496d
rgbrgb(253, 73, 109)
hslhsl(348, 98%, 64%)
oklchoklch(0.672 0.215 13.8)
Closest name: Diva Pink (#fa427e)Relative luminance 0.2675

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49fdd9

#fd49c7 · #fd7f49

#6dfd49 · #496dfd

Split-complementary

Open in tool →

#49fd7f · #49c7fd

#c7fd49 · #49fdd9 · #7f49fd

Contrast

#fd496d as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #ed0231 as the text (4.51:1)
  • AAA: use #b10225 as the text (7.23:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.35:1passpassfail
  • AAA: use #fd5d7d as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd496d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd496d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd496d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd496d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd496d-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md