Color

#fd496d

#fd496d
hex#fd496d
rgbrgb(253, 73, 109)
hslhsl(348, 98%, 64%)
oklchoklch(0.672 0.215 13.8)
Closest name: Diva Pink (#fa427e)Relative luminance 0.2675

Colors that go with #fd496d

Charcoal, Medium Sea Green and Light Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49fdd9

#fd49c7 · #fd7f49

#6dfd49 · #496dfd

Split-complementary

Open in tool →

#49fd7f · #49c7fd

#c7fd49 · #49fdd9 · #7f49fd

Contrast

#fd496d as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #ed0231 as the text (4.51:1)
  • AAA: use #b10225 as the text (7.23:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.35:1passpassfail
  • AAA: use #fd5d7d as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd496d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd496d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd496d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #fd496d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd496d-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md