Color

#fd4479

#fd4479
hex#fd4479
rgbrgb(253, 68, 121)
hslhsl(343, 98%, 63%)
oklchoklch(0.67 0.221 8.8)
Closest name: Diva Pink (#fa427e)Relative luminance 0.264

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44fdc9

#fd44d5 · #fd6c44

#79fd44 · #4479fd

Split-complementary

Open in tool →

#44fd6c · #44d5fd

#d5fd44 · #44fdc9 · #6c44fd

Contrast

#fd4479 as textRatioAAAA largeAAAFix
Aaon white
3.34:1failpassfail
  • AA: use #e80243 as the text (4.65:1)
  • AAA: use #b10233 as the text (7.18:1)
  • AA: or shift the background to #262626 (4.53:1)
Aaon black
6.28:1passpassfail
  • AAA: use #fd5d8b as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4479 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd4479 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4479
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4479 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4479-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md