Color

#fd410d

#fd410d
hex#fd410d
rgbrgb(253, 65, 13)
hslhsl(13, 98%, 52%)
oklchoklch(0.654 0.23 34.1)
Closest name: orangered (#ff4500)Relative luminance 0.2469

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dc9fd

#fd0d51 · #fdb90d

#0dfd41 · #410dfd

Split-complementary

Open in tool →

#0dfdb9 · #0d51fd

#51fd0d · #0dc9fd · #b90dfd

Contrast

#fd410d as textRatioAAAA largeAAAFix
Aaon white
3.54:1failpassfail
  • AA: use #de3202 as the text (4.6:1)
  • AAA: use #a72502 as the text (7.22:1)
  • AA: or shift the background to #212121 (4.55:1)
Aaon black
5.94:1passpassfail
  • AAA: use #fd643a as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd410d as the background.

Brands using this color

Fonts for this mood

#fd410d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd410d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd410d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd410d-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md