# #fd410d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fd410d`
- RGB: rgb(253, 65, 13)
- HSL: hsl(13, 98%, 52%)
- OKLCH: oklch(0.654 0.23 34.1)
- Relative luminance: 0.2469
- Nearest named color: orangered (#ff4500, Δ 0.847) — https://brandsweets.com/colors/orangered
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/fd410d

## Tints & shades

- Tints (toward white): #fd5426, #fd643a, #fd7853, #fd8868, #fe9c81, #feb09a, #fec0ae, #fed3c7, #ffe3dc, #fff7f5
- Shades (toward black): #ed3502, #d43002, #c02b02, #a72502, #8d2001, #741a01, #5b1401, #471001, #2d0a00, #140500

## Harmonies

- Complementary: #0dc9fd
- Analogous: #fd0d51, #fdb90d
- Triadic: #0dfd41, #410dfd
- Split-complementary: #0dfdb9, #0d51fd
- Tetradic: #51fd0d, #0dc9fd, #b90dfd

## Colors that go with #fd410d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #fd410d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #fd410d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #fd410d in 7 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Ember (https://brandsweets.com/palettes/bold#ember), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Glossier's brand system and Doordash's brand system put Blue beside #fd410d, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #fd410d: 5 real palettes, including NASA's brand system and Tide's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #fd410d: 14 real palettes, including Strava's brand system and Soundcloud's brand system, as the accent. Seen in: Strava (https://brandsweets.com/colors/brands/strava-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), PlanetScale (https://brandsweets.com/colors/brands/planetscale-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #fd410d: 7 real palettes, including Databricks's brand system and Heatwave, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Figma (https://brandsweets.com/colors/brands/figma), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #fd410d: 7 real palettes, including 3M's brand system and Ember, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), Ember (https://brandsweets.com/palettes/bold#ember), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.54:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #de3202 (4.6:1); AA: background → #212121 (4.55:1); AAA: text → #a72502 (7.22:1)
- On black (#000000): 5.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fd643a (7.06:1)

## Brands using this color

- **Reddit** — secondary #fc4301 (Δ 0.464) — https://brandsweets.com/colors/brands/reddit-com
- **Brex** — secondary #ff3d00 (Δ 0.516) — https://brandsweets.com/colors/brands/brex-com
- **Reddit** — primary #ff4500 (Δ 0.847) — https://brandsweets.com/colors/brands/reddit-com
- **Glossier** — secondary #f94200 (Δ 0.849) — https://brandsweets.com/colors/brands/glossier-com
- **NASA** — secondary #fc3d21 (Δ 1.134) — https://brandsweets.com/colors/brands/nasa-gov
- **HubSpot** — secondary #ff4800 (Δ 1.222) — https://brandsweets.com/colors/brands/hubspot-com
- **Tide** — accent #fb4c06 (Δ 1.55) — https://brandsweets.com/colors/brands/tide-com
- **Together AI** — primary #fc4c02 (Δ 1.6) — https://brandsweets.com/colors/brands/together-ai
- **Neon** — accent #ff3621 (Δ 1.737) — https://brandsweets.com/colors/brands/neon-tech
- **Doordash** — primary #ff3008 (Δ 1.807) — https://brandsweets.com/colors/brands/doordash-com
- **Databricks** — primary #fc341c (Δ 1.861) — https://brandsweets.com/colors/brands/databricks-com
- **Tumblr** — accent #ff4930 (Δ 1.864) — https://brandsweets.com/colors/brands/tumblr-com
- **Rotten Tomatoes** — accent #fa320a (Δ 1.977) — https://brandsweets.com/colors/brands/rottentomatoes-com

## Curated palettes containing it

- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon
- **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fd410d-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fd410d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.