Color

#fd173d

#fd173d
hex#fd173d
rgbrgb(253, 23, 61)
hslhsl(350, 98%, 54%)
oklchoklch(0.633 0.248 22.3)
Closest name: Blazing Dragonfruit (#ff0054)Relative luminance 0.2183

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17fdd6

#fd17b0 · #fd6317

#3dfd17 · #173dfd

Split-complementary

Open in tool →

#17fd63 · #17b0fd

#b0fd17 · #17fdd6 · #6317fd

Contrast

#fd173d as textRatioAAAA largeAAAFix
Aaon white
3.91:1failpassfail
  • AA: use #ed022a as the text (4.52:1)
  • AAA: use #b1021f as the text (7.25:1)
  • AA: or shift the background to #171717 (4.58:1)
Aaon black
5.37:1passpassfail
  • AAA: use #fd5d78 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd173d as the background.

Brands using this color

Fonts for this mood

#fd173d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd173d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd173d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd173d-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md