Color

#fc7378

#fc7378
hex#fc7378
rgbrgb(252, 115, 120)
hslhsl(358, 96%, 72%)
oklchoklch(0.72 0.168 20)
Closest name: Begonia (#fa6e79)Relative luminance 0.3431

Colors that go with #fc7378

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #fc7378

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73fcf8

#fc73bc · #fcb373

#78fc73 · #7378fc

Split-complementary

Open in tool →

#73fcb3 · #73bcfc

#bcfc73 · #73fcf8 · #b373fc

Contrast

#fc7378 as textRatioAAAA largeAAAFix
Aaon white
2.67:1failfailfail
  • AA: use #eb050c as the text (4.61:1)
  • AAA: use #b4040a as the text (7.09:1)
  • AA: or shift the background to #363636 (4.52:1)
  • AAA: or shift the background to #121212 (7.01:1)
Aaon black
7.86:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fc7378 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fc7378 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fc7378
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fc7378 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fc7378-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md