Color

#b373fc

#b373fc
hex#b373fc
rgbrgb(179, 115, 252)
hslhsl(268, 96%, 72%)
oklchoklch(0.682 0.199 303.1)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.2887

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bcfc73

#7378fc · #f873fc

#fcb373 · #73fcb3

Split-complementary

Open in tool →

#fcf873 · #78fc73

#fc7378 · #bcfc73 · #73fcf8

Contrast

#b373fc as textRatioAAAA largeAAAFix
Aaon white
3.1:1failpassfail
  • AA: use #9b46fb as the text (4.5:1)
  • AAA: use #7005eb as the text (7.22:1)
  • AA: or shift the background to #2b2b2b (4.57:1)
Aaon black
6.77:1passpassfail
  • AAA: use #b678fc as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b373fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b373fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b373fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b373fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b373fc-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md