Named color

Illicit Purple

#bf77f6
hex#bf77f6
rgbrgb(191, 119, 246)
hslhsl(274, 88%, 72%)
oklchoklch(0.697 0.19 308.4)
Relative luminance 0.3092

Illicit Purple on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the curated palettes it appears in and any public brand that adopts it.

Colors that go with Illicit Purple

Medium Sea Green, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aff679

#8179f6 · #f679ee

#f6c079 · #79f6c0

Split-complementary

Open in tool →

#eef679 · #79f681

#f68179 · #aff679 · #79eef6

Contrast

Illicit Purple as textRatioAAAA largeAAAFix
Aaon white
2.92:1failfailfail
  • AA: use #a53ff3 as the text (4.56:1)
  • AAA: use #800ed8 as the text (7.07:1)
  • AA: or shift the background to #303030 (4.52:1)
  • AAA: or shift the background to #030303 (7.06:1)
Aaon black
7.18:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Illicit Purple as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

Illicit Purple reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Illicit Purple
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf77f6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf77f6-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md