Color

#73bcfc

#73bcfc
hex#73bcfc
rgbrgb(115, 188, 252)
hslhsl(208, 96%, 72%)
oklchoklch(0.773 0.118 246.5)
Closest name: Cooler Than Ever (#77bbff)Relative luminance 0.4664

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fcb373

#73fcf8 · #7378fc

#fc73bc · #bcfc73

Split-complementary

Open in tool →

#fc7378 · #fcf873

#f873fc · #fcb373 · #78fc73

Contrast

#73bcfc as textRatioAAAA largeAAAFix
Aaon white
2.03:1failfailfail
  • AA: use #0475d7 as the text (4.63:1)
  • AAA: use #0357a0 as the text (7.3:1)
  • AA: or shift the background to #474747 (4.57:1)
  • AAA: or shift the background to #292929 (7.15:1)
Aaon black
10.33:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73bcfc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73bcfc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73bcfc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73bcfc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73bcfc-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md