Named color

Cooler Than Ever

#77bbff
hex#77bbff
rgbrgb(119, 187, 255)
hslhsl(210, 100%, 73%)
oklchoklch(0.774 0.12 249.6)
Relative luminance 0.4668

Cooler Than Ever on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 2 public brands that use it and the palettes it appears in.

Colors that go with Cooler Than Ever

Charcoal, Goldenrod and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ffba75

#75ffff · #7575ff

#ff75ba · #baff75

Split-complementary

Open in tool →

#ff7575 · #ffff75

#ff75ff · #ffba75 · #75ff75

Contrast

Cooler Than Ever as textRatioAAAA largeAAAFix
Aaon white
2.03:1failfailfail
  • AA: use #0073e6 as the text (4.57:1)
  • AAA: use #0057ad as the text (7.08:1)
  • AA: or shift the background to #474747 (4.57:1)
  • AAA: or shift the background to #292929 (7.16:1)
Aaon black
10.34:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Cooler Than Ever as the background.

Brands using this color

Fonts for this mood

Cooler Than Ever reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Cooler Than Ever
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77bbff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77bbff-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md