Color

#fc697f

#fc697f
hex#fc697f
rgbrgb(252, 105, 127)
hslhsl(351, 96%, 70%)
oklchoklch(0.709 0.18 13.8)
Closest name: Begonia (#fa6e79)Relative luminance 0.3233

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69fce6

#fc69c9 · #fc9c69

#7ffc69 · #697ffc

Split-complementary

Open in tool →

#69fc9c · #69c9fc

#c9fc69 · #69fce6 · #9c69fc

Contrast

#fc697f as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #eb0527 as the text (4.58:1)
  • AAA: use #b4041e as the text (7.05:1)
  • AA: or shift the background to #303030 (4.69:1)
  • AAA: or shift the background to #0a0a0a (7.04:1)
Aaon black
7.47:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fc697f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#fc697f reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fc697f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fc697f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fc697f-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md