Color

#697ffc

#697ffc
hex#697ffc
rgbrgb(105, 127, 252)
hslhsl(231, 96%, 70%)
oklchoklch(0.642 0.186 272.6)
Closest name: Pan Purple (#657aef)Relative luminance 0.2521

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fce669

#69c9fc · #9c69fc

#fc697f · #7ffc69

Split-complementary

Open in tool →

#fc9c69 · #c9fc69

#fc69c9 · #fce669 · #69fc9c

Contrast

#697ffc as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #4b66fb as the text (4.57:1)
  • AAA: use #1437fa as the text (7.1:1)
  • AA: or shift the background to #212121 (4.63:1)
Aaon black
6.04:1passpassfail
  • AAA: use #7d90fc as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697ffc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697ffc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697ffc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697ffc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697ffc-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md