Color

#fb324a

#fb324a
hex#fb324a
rgbrgb(251, 50, 74)
hslhsl(353, 96%, 59%)
oklchoklch(0.644 0.232 21.3)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2328

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32fbe3

#fb32ae · #fb7f32

#4afb32 · #324afb

Split-complementary

Open in tool →

#32fb7f · #32aefb

#aefb32 · #32fbe3 · #7f32fb

Contrast

#fb324a as textRatioAAAA largeAAAFix
Aaon white
3.71:1failpassfail
  • AA: use #eb0520 as the text (4.59:1)
  • AAA: use #b40418 as the text (7.07:1)
  • AA: or shift the background to #1c1c1c (4.59:1)
Aaon black
5.66:1passpassfail
  • AAA: use #fc5f71 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fb324a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fb324a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fb324a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fb324a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fb324a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md