Color

#f52944

#f52944
hex#f52944
rgbrgb(245, 41, 68)
hslhsl(352, 91%, 56%)
oklchoklch(0.627 0.233 21.5)
Closest name: Barberry (#ee1133)Relative luminance 0.2142

Colors that go with #f52944

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29f5da

#f529aa · #f57429

#44f529 · #2944f5

Split-complementary

Open in tool →

#29f574 · #29aaf5

#aaf529 · #29f5da · #7429f5

Contrast

#f52944 as textRatioAAAA largeAAAFix
Aaon white
3.97:1failpassfail
  • AA: use #ea0b29 as the text (4.59:1)
  • AAA: use #b4081f as the text (7.01:1)
  • AA: or shift the background to #171717 (4.51:1)
Aaon black
5.28:1passpassfail
  • AAA: use #f86377 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f52944 as the background.

Brands using this color

Fonts for this mood

#f52944 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f52944
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f52944 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f52944-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md