Color

#f52930

#f52930
hex#f52930
rgbrgb(245, 41, 48)
hslhsl(358, 91%, 56%)
oklchoklch(0.625 0.234 26.2)
Closest name: Apple Cherry (#f81404)Relative luminance 0.2121

Colors that go with #f52930

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29f5ee

#f52996 · #f58829

#30f529 · #2930f5

Split-complementary

Open in tool →

#29f588 · #2996f5

#96f529 · #29f5ee · #8829f5

Contrast

#f52930 as textRatioAAAA largeAAAFix
Aaon white
4.01:1failpassfail
  • AA: use #ea0b12 as the text (4.61:1)
  • AAA: use #b4080e as the text (7.04:1)
  • AA: or shift the background to #141414 (4.6:1)
Aaon black
5.24:1passpassfail
  • AAA: use #f8686d as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f52930 as the background.

Brands using this color

Fonts for this mood

#f52930 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f52930
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #f52930 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f52930-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md