Color
#f40101
#f40101rgb(244, 1, 1)hsl(0, 99%, 48%)oklch(0.608 0.249 29.2)Colors that go with #f40101
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f40101: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #f40101 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #f40101 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #f40101: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #f40101 in 5 real palettes, including Wired's brand system and Heatwave, as the accent.
Blue #0000ff
shipped9 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #f40101, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #f40101: 14 real palettes, including ElevenLabs's brand system and Netflix's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #f40101: 6 real palettes, including Databricks's brand system and Figma's brand system, as the accent.
Real palettes that use #f40101
Tints & shades
Harmonies
Contrast
| #f40101 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.33:1 | fail | pass | fail | |
Aaon black | 4.85:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f40101 as the background.
Brands using this color
- Verceldanger · #ee0000 · Δ1.236
- Tindersecondary · #ec180e · Δ1.517
- native Cybersecuritysecondary · #ec0000 · Δ1.645
- native Cybersecurityprimary · #fc0404 · Δ1.657
- Databrickssecondary · #eb1600 · Δ1.729
- Doordashsecondary · #eb1700 · Δ1.734
- Twitchaccent · #eb0400 · Δ1.808
- Wiredsecondary · #eb0000 · Δ1.85
- LGsecondary · #ea1917 · Δ1.916
- Mattelsecondary · #ee0024 · Δ1.932
Fonts for this mood
#f40101 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #f40101 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/f40101-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md