Color
#0101f4
#0101f4rgb(1, 1, 244)hsl(240, 99%, 48%)oklch(0.438 0.303 264.1)Colors that go with #0101f4
Charcoal, Crimson and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0101f4: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #0101f4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #0101f4: 9 real palettes, including CVS's brand system and Procter & Gamble's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #0101f4: 5 real palettes, including Activision's brand system and Pixar's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #0101f4: 6 real palettes, including Cargo's brand system and Readymag's brand system, as the lead colour.
Midnight Blue #191970
shipped6 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #0101f4, as the lead colour.
Orange Red #ff4500
shippedOrange Red is paired with #0101f4 in 7 real palettes, including Doordash's brand system and Monzo's brand system, as the lead colour.
Red #ff0000
shippedRed is paired with #0101f4 in 4 real palettes, including Doordash's brand system and Gap's brand system, as the supporting colour.
Real palettes that use #0101f4
Tints & shades
Harmonies
Contrast
| #0101f4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.08:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.31:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0101f4 as the background.
Brands using this color
- Activisionaccent · #0000ee · Δ1.015
- Alaska Airlinesaccent · #0000ee · Δ1.015
- BBCaccent · #0000ee · Δ1.015
- Binanceaccent · #0000ee · Δ1.015
- Bumblesecondary · #0000ee · Δ1.015
- Canvaaccent · #0000ee · Δ1.015
- Cargoaccent · #0000ee · Δ1.015
- CVSsecondary · #0000ee · Δ1.015
- Doordashaccent · #0000ee · Δ1.015
- Dropboxaccent · #0000ee · Δ1.015
- Dunkin'secondary · #0000ee · Δ1.015
- Four Seasonsaccent · #0000ee · Δ1.015
- Gucciaccent · #0000ee · Δ1.015
- Headspaceaccent · #0000ee · Δ1.015
- Instacartaccent · #0000ee · Δ1.015
- Jeepaccent · #0000ee · Δ1.015
- Kiaaccent · #0000ee · Δ1.015
- League of Legendssecondary · #0000ee · Δ1.015
- Lexussecondary · #0000ee · Δ1.015
- Mercedes-Benzaccent · #0000ee · Δ1.015
- Minecraftaccent · #0000ee · Δ1.015
- MongoDBaccent · #0000ee · Δ1.015
- Monzoaccent · #0000ee · Δ1.015
- Procter & Gamblesecondary · #0000ee · Δ1.015
- Readymagsecondary · #0000ee · Δ1.015
- Robinhoodsecondary · #0000ee · Δ1.015
- Rolexaccent · #0000ee · Δ1.015
- Samsungaccent · #0000ee · Δ1.015
- Sketchaccent · #0000ee · Δ1.015
- Snapchatsecondary · #0000ee · Δ1.015
- SpaceXsecondary · #0000ee · Δ1.015
- Spotifyaccent · #0000ee · Δ1.015
- Tescosecondary · #0000ee · Δ1.015
- Tim Hortonsaccent · #0000ee · Δ1.015
- Uberaccent · #0000ee · Δ1.015
- Gapaccent · #0000ff · Δ1.787
- Unitysecondary · #0000ff · Δ1.787
- Glossieraccent · #0600ff · Δ1.825
Fonts for this mood
#0101f4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0101f4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0101f4-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md