# #0101f4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0101f4`
- RGB: rgb(1, 1, 244)
- HSL: hsl(240, 99%, 48%)
- OKLCH: oklch(0.438 0.303 264.1)
- Relative luminance: 0.0656
- Nearest named color: Burning Ultrablue (#150aec, Δ 1.618) — https://brandsweets.com/colors/burning-ultrablue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0101f4

## Tints & shades

- Tints (toward white): #1010fe, #2a2afe, #4343fe, #5d5dfe, #7676fe, #8f8ffe, #a9a9ff, #c2c2ff, #dbdbff, #f5f5ff
- Shades (toward black): #0101df, #0101c6, #0101b2, #010198, #010184, #010170, #000056, #000042, #000029, #000014

## Harmonies

- Complementary: #f4f401
- Analogous: #017af4, #7a01f4
- Triadic: #f40101, #01f401
- Split-complementary: #f47a01, #7af401
- Tetradic: #f4017a, #f4f401, #01f47a

## Colors that go with #0101f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0101f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0101f4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0101f4: 9 real palettes, including CVS's brand system and Procter & Gamble's brand system, as the accent. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0101f4: 5 real palettes, including Activision's brand system and Pixar's brand system, as the supporting colour. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0101f4: 6 real palettes, including Cargo's brand system and Readymag's brand system, as the lead colour. Seen in: Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #0101f4, as the lead colour. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #0101f4 in 7 real palettes, including Doordash's brand system and Monzo's brand system, as the lead colour. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/orangered
- **Red** #ff0000 [pool] — Red is paired with #0101f4 in 4 real palettes, including Doordash's brand system and Gap's brand system, as the supporting colour. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.08:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6262fe (4.7:1); AA: background → #b8b8b8 (4.58:1); AAA: text → #8a8afe (7.15:1); AAA: background → #e3e3e3 (7.08:1)

## Brands using this color

- **Activision** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/activision-com
- **Alaska Airlines** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/alaskaair-com
- **BBC** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/bbc-com
- **Binance** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/binance-com
- **Bumble** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/bumble-com
- **Canva** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/canva-com
- **Cargo** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/cargo-site
- **CVS** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/cvs-com
- **Doordash** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/doordash-com
- **Dropbox** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/dropbox-com
- **Dunkin'** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/dunkindonuts-com
- **Four Seasons** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/fourseasons-com
- **Gucci** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/gucci-com
- **Headspace** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/headspace-com
- **Instacart** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/instacart-com
- **Jeep** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/jeep-com
- **Kia** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/kia-com
- **League of Legends** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/leagueoflegends-com
- **Lexus** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/lexus-com
- **Mercedes-Benz** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/mercedes-benz-com
- **Minecraft** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/minecraft-net
- **MongoDB** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/mongodb-com
- **Monzo** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/monzo-com
- **Procter & Gamble** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/pg-com
- **Readymag** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/readymag-com
- **Robinhood** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/robinhood-com
- **Rolex** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/rolex-com
- **Samsung** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/samsung-com
- **Sketch** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/sketch-com
- **Snapchat** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/snapchat-com
- **SpaceX** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/spacex-com
- **Spotify** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/spotify
- **Tesco** — secondary #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/tesco-com
- **Tim Hortons** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/timhortons-com
- **Uber** — accent #0000ee (Δ 1.015) — https://brandsweets.com/colors/brands/uber-com
- **Gap** — accent #0000ff (Δ 1.787) — https://brandsweets.com/colors/brands/gap-com
- **Unity** — secondary #0000ff (Δ 1.787) — https://brandsweets.com/colors/brands/unity-com
- **Glossier** — accent #0600ff (Δ 1.825) — https://brandsweets.com/colors/brands/glossier-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0101f4-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0101f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.