Color

#f31667

#f31667
hex#f31667
rgbrgb(243, 22, 103)
hslhsl(338, 90%, 52%)
oklchoklch(0.622 0.241 9.3)
Closest name: Borderline Pink (#ee1166)Relative luminance 0.2061

Colors that go with #f31667

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#16f3a2

#f316d5 · #f33416

#67f316 · #1667f3

Split-complementary

Open in tool →

#16f334 · #16d5f3

#d5f316 · #16f3a2 · #3416f3

Contrast

#f31667 as textRatioAAAA largeAAAFix
Aaon white
4.1:1failpassfail
  • AA: use #e40c5b as the text (4.66:1)
  • AAA: use #ae0946 as the text (7.17:1)
  • AA: or shift the background to #121212 (4.57:1)
Aaon black
5.12:1passpassfail
  • AAA: use #f75f97 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f31667 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f31667 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f31667
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f31667 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f31667-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md