Color

#f13013

#f13013
hex#f13013
rgbrgb(241, 48, 19)
hslhsl(8, 89%, 51%)
oklchoklch(0.62 0.23 31.3)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.2086

Colors that go with #f13013

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#13d4f1

#f11364 · #f1a013

#13f130 · #3013f1

Split-complementary

Open in tool →

#13f1a0 · #1364f1

#64f113 · #13d4f1 · #a013f1

Contrast

#f13013 as textRatioAAAA largeAAAFix
Aaon white
4.06:1failpassfail
  • AA: use #e32a0d as the text (4.56:1)
  • AAA: use #a91f0a as the text (7.27:1)
  • AA: or shift the background to #141414 (4.54:1)
Aaon black
5.17:1passpassfail
  • AAA: use #f56b56 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f13013 as the background.

Brands using this color

Fonts for this mood

#f13013 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f13013
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f13013 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f13013-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md