Color

#f02435

#f02435
hex#f02435
rgbrgb(240, 36, 53)
hslhsl(355, 87%, 54%)
oklchoklch(0.614 0.232 24.4)
Closest name: Barberry (#ee1133)Relative luminance 0.2004

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24f0df

#f0249b · #f07924

#35f024 · #2435f0

Split-complementary

Open in tool →

#24f079 · #249bf0

#9bf024 · #24f0df · #7924f0

Contrast

#f02435 as textRatioAAAA largeAAAFix
Aaon white
4.19:1failpassfail
  • AA: use #ea1022 as the text (4.57:1)
  • AAA: use #b00c1a as the text (7.21:1)
  • AA: or shift the background to #0f0f0f (4.57:1)
Aaon black
5.01:1passpassfail
  • AAA: use #f56b77 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f02435 as the background.

Brands using this color

Fonts for this mood

#f02435 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f02435
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f02435 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f02435-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md