Color
#f01948
#f01948rgb(240, 25, 72)hsl(347, 88%, 52%)oklch(0.611 0.236 18.7)Colors that go with #f01948
Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f01948: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dodger Blue #1e90ff
triadicshippedDodger Blue completes a triad with #f01948 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #f01948: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #f01948 in 5 real palettes, including Wired's brand system and Heatwave, as the accent.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Gap's brand system put Blue beside #f01948, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #f01948: 15 real palettes, including ElevenLabs's brand system and Netflix's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #f01948 in 8 real palettes, including Tabloid and Tequila Sunrise, as the accent.
Midnight Blue #191970
shipped4 real palettes, including Marvel's brand system and Nintendo's brand system put Midnight Blue beside #f01948, as the supporting colour.
Real palettes that use #f01948
Tints & shades
Harmonies
Contrast
| #f01948 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.25:1 | fail | pass | fail | |
Aaon black | 4.94:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f01948 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#f01948 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #f01948 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/f01948-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md