Color

#f00a0a

#f00a0a
hex#f00a0a
rgbrgb(240, 10, 10)
hslhsl(0, 92%, 49%)
oklchoklch(0.602 0.244 29)
Closest name: Alarm (#ec0003)Relative luminance 0.1876

Colors that go with #f00a0a

Amber, Denim and Gold lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0af0f0

#f00a7d · #f07d0a

#0af00a · #0a0af0

Split-complementary

Open in tool →

#0af07d · #0a7df0

#7df00a · #0af0f0 · #7d0af0

Contrast

#f00a0a as textRatioAAAA largeAAAFix
Aaon white
4.42:1failpassfail
  • AA: use #eb0a0a as the text (4.58:1)
  • AAA: use #b00707 as the text (7.29:1)
  • AA: or shift the background to #080808 (4.53:1)
Aaon black
4.75:1passpassfail
  • AAA: use #f96767 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f00a0a as the background.

Brands using this color

Fonts for this mood

#f00a0a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f00a0a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f00a0a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f00a0a-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md