Color

#ef372a

#ef372a
hex#ef372a
rgbrgb(239, 55, 42)
hslhsl(4, 86%, 55%)
oklchoklch(0.623 0.221 29.2)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.2125

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ae2ef

#ef2a7f · #ef992a

#2aef37 · #372aef

Split-complementary

Open in tool →

#2aef99 · #2a7fef

#7fef2a · #2ae2ef · #992aef

Contrast

#ef372a as textRatioAAAA largeAAAFix
Aaon white
4:1failpassfail
  • AA: use #e82011 as the text (4.52:1)
  • AAA: use #af180d as the text (7.1:1)
  • AA: or shift the background to #141414 (4.61:1)
Aaon black
5.25:1passpassfail
  • AAA: use #f36c62 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef372a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef372a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef372a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef372a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef372a-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md