Color

#ed405d

#ed405d
hex#ed405d
rgbrgb(237, 64, 93)
hslhsl(350, 83%, 59%)
oklchoklch(0.634 0.208 16.3)
Closest name: Bat’s Blood Soup (#ee3366)Relative luminance 0.2246

Colors that go with #ed405d

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ed405d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40edd0

#ed40b3 · #ed7a40

#5ded40 · #405ded

Split-complementary

Open in tool →

#40ed7a · #40b3ed

#b3ed40 · #40edd0 · #7a40ed

Contrast

#ed405d as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #e91639 as the text (4.53:1)
  • AAA: use #b1102b as the text (7.05:1)
  • AA: or shift the background to #1a1a1a (4.55:1)
Aaon black
5.49:1passpassfail
  • AAA: use #f16a80 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed405d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed405d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed405d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed405d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed405d-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md