Color

#ad102a

#ad102a
hex#ad102a
rgbrgb(173, 16, 42)
hslhsl(350, 83%, 37%)
oklchoklch(0.478 0.185 21.5)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0942

Colors that go with #ad102a

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#10ad93

#ad1078 · #ad4410

#2aad10 · #102aad

Split-complementary

Open in tool →

#10ad44 · #1078ad

#78ad10 · #10ad93 · #4410ad

Contrast

#ad102a as textRatioAAAA largeAAAFix
Aaon white
7.28:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #e91639 as the text (4.64:1)
  • AAA: use #f16a80 as the text (7.11:1)
  • AA: or shift the background to #cccccc (4.53:1)
  • AAA: or shift the background to #fcfcfc (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad102a as the background.

Brands using this color

Fonts for this mood

#ad102a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad102a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad102a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad102a-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md