Color

#40b3ed

#40b3ed
hex#40b3ed
rgbrgb(64, 179, 237)
hslhsl(200, 83%, 59%)
oklchoklch(0.727 0.131 235)
Closest name: Blue Bikini (#00bbee)Relative luminance 0.3944

Colors that go with #40b3ed

Charcoal, Dark Orange and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ed7a40

#40edd0 · #405ded

#ed40b3 · #b3ed40

Split-complementary

Open in tool →

#ed405d · #edd040

#d040ed · #ed7a40 · #5ded40

Contrast

#40b3ed as textRatioAAAA largeAAAFix
Aaon white
2.36:1failfailfail
  • AA: use #107cb1 as the text (4.63:1)
  • AAA: use #0d5e87 as the text (7.08:1)
  • AA: or shift the background to #3d3d3d (4.6:1)
  • AAA: or shift the background to #1c1c1c (7.21:1)
Aaon black
8.89:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40b3ed as the background.

Brands using this color

Fonts for this mood

#40b3ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40b3ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40b3ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40b3ed-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md