Color

#d040ed

#d040ed
hex#d040ed
rgbrgb(208, 64, 237)
hslhsl(290, 83%, 59%)
oklchoklch(0.648 0.26 320.3)
Closest name: Bubblegum Baby Girl (#cc55ee)Relative luminance 0.2319

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5ded40

#7a40ed · #ed40b3

#edd040 · #40edd0

Split-complementary

Open in tool →

#b3ed40 · #40ed7a

#ed7a40 · #5ded40 · #40b3ed

Contrast

#d040ed as textRatioAAAA largeAAAFix
Aaon white
3.72:1failpassfail
  • AA: use #c215e5 as the text (4.63:1)
  • AAA: use #9310ad as the text (7.2:1)
  • AA: or shift the background to #1c1c1c (4.58:1)
Aaon black
5.64:1passpassfail
  • AAA: use #d965f1 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d040ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d040ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d040ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d040ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d040ed-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md