Color

#ed4031

#ed4031
hex#ed4031
rgbrgb(237, 64, 49)
hslhsl(5, 84%, 56%)
oklchoklch(0.628 0.212 29.4)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.2189

Colors that go with #ed4031

Charcoal, Steel Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#31dded

#ed317f · #ed9f31

#31ed40 · #4031ed

Split-complementary

Open in tool →

#31ed9f · #317fed

#7fed31 · #31dded · #9f31ed

Contrast

#ed4031 as textRatioAAAA largeAAAFix
Aaon white
3.9:1failpassfail
  • AA: use #e62514 as the text (4.53:1)
  • AAA: use #ae1c0f as the text (7.06:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.38:1passpassfail
  • AAA: use #f16c5f as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed4031 as the background.

Brands using this color

Fonts for this mood

#ed4031 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed4031
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed4031 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed4031-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md