Color

#ed352c

#ed352c
hex#ed352c
rgbrgb(237, 53, 44)
hslhsl(3, 84%, 55%)
oklchoklch(0.618 0.22 28.5)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.2073

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ce3ed

#ed2c83 · #ed962c

#2ced35 · #352ced

Split-complementary

Open in tool →

#2ced96 · #2c83ed

#83ed2c · #2ce3ed · #962ced

Contrast

#ed352c as textRatioAAAA largeAAAFix
Aaon white
4.08:1failpassfail
  • AA: use #e61e14 as the text (4.6:1)
  • AAA: use #ae170f as the text (7.17:1)
  • AA: or shift the background to #141414 (4.51:1)
Aaon black
5.15:1passpassfail
  • AAA: use #f26b64 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed352c as the background.

Brands using this color

Fonts for this mood

#ed352c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed352c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed352c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed352c-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md