Color

#e94944

#e94944
hex#e94944
rgbrgb(233, 73, 68)
hslhsl(2, 79%, 59%)
oklchoklch(0.632 0.198 26.3)
Closest name: Blazing (#e94e41)Relative luminance 0.2251

Colors that go with #e94944

Cadet Blue, Charcoal and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44e4e9

#e94491 · #e99c44

#44e949 · #4944e9

Split-complementary

Open in tool →

#44e99c · #4491e9

#91e944 · #44e4e9 · #9c44e9

Contrast

#e94944 as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #e5261f as the text (4.54:1)
  • AAA: use #ad1914 as the text (7.18:1)
  • AA: or shift the background to #1a1a1a (4.56:1)
Aaon black
5.5:1passpassfail
  • AAA: use #ee716d as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e94944 as the background.

Brands using this color

Fonts for this mood

#e94944 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e94944
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e94944 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e94944-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md