Color

#e71d60

#e71d60
hex#e71d60
rgbrgb(231, 29, 96)
hslhsl(340, 81%, 51%)
oklchoklch(0.601 0.228 10.3)
Closest name: Borderline Pink (#ee1166)Relative luminance 0.1871

Colors that go with #e71d60

Charcoal, Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e71d60

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1de7a4

#e71dc6 · #e73f1d

#60e71d · #1d60e7

Split-complementary

Open in tool →

#1de73f · #1dc6e7

#c6e71d · #1de7a4 · #3f1de7

Contrast

#e71d60 as textRatioAAAA largeAAAFix
Aaon white
4.43:1failpassfail
  • AA: use #e2185b as the text (4.65:1)
  • AAA: use #ab1245 as the text (7.23:1)
  • AA: or shift the background to #080808 (4.52:1)
Aaon black
4.74:1passpassfail
  • AAA: use #ef6794 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e71d60 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e71d60 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e71d60
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e71d60 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e71d60-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md