#e5443e as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.02:1	fail	pass	fail	AA: use #e22e28 as the text (4.51:1) AAA: use #ab1c17 as the text (7.22:1) AA: or shift the background to #141414 (4.59:1)
Aaon black	5.23:1	pass	pass	fail	AAA: use #eb6f6b as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e5443e as the background.

Brands using this color

Fonts for this mood

#e5443e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around #e5443e

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #e5443e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e5443e-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md