Color

#e5384a

#e5384a
hex#e5384a
rgbrgb(229, 56, 74)
hslhsl(354, 77%, 56%)
oklchoklch(0.61 0.208 20.7)
Closest name: Anarchist (#db304a)Relative luminance 0.1998

Colors that go with #e5384a

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e5384a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38e5d4

#e538a0 · #e57e38

#4ae538 · #384ae5

Split-complementary

Open in tool →

#38e57e · #38a0e5

#a0e538 · #38e5d4 · #7e38e5

Contrast

#e5384a as textRatioAAAA largeAAAFix
Aaon white
4.2:1failpassfail
  • AA: use #e32639 as the text (4.56:1)
  • AAA: use #b01726 as the text (7.01:1)
  • AA: or shift the background to #0f0f0f (4.56:1)
Aaon black
5:1passpassfail
  • AAA: use #ec6f7b as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e5384a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#e5384a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e5384a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e5384a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e5384a-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md