Color

#dd407f

#dd407f
hex#dd407f
rgbrgb(221, 64, 127)
hslhsl(336, 70%, 56%)
oklchoklch(0.616 0.199 0.5)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.2057

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40dd9f

#dd40ce · #dd5040

#7fdd40 · #407fdd

Split-complementary

Open in tool →

#40dd50 · #40cedd

#cedd40 · #40dd9f · #5040dd

Contrast

#dd407f as textRatioAAAA largeAAAFix
Aaon white
4.11:1failpassfail
  • AA: use #da2f73 as the text (4.53:1)
  • AAA: use #a51d53 as the text (7.24:1)
  • AA: or shift the background to #121212 (4.56:1)
Aaon black
5.11:1passpassfail
  • AAA: use #e6709f as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd407f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd407f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd407f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd407f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd407f-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md