Color

#dd407a

#dd407a
hex#dd407a
rgbrgb(221, 64, 122)
hslhsl(338, 70%, 56%)
oklchoklch(0.615 0.197 2.6)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.2044

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40dda4

#dd40c8 · #dd5540

#7add40 · #407add

Split-complementary

Open in tool →

#40dd55 · #40c8dd

#c8dd40 · #40dda4 · #5540dd

Contrast

#dd407a as textRatioAAAA largeAAAFix
Aaon white
4.13:1failpassfail
  • AA: use #da2f6e as the text (4.55:1)
  • AAA: use #a91e51 as the text (7.02:1)
  • AA: or shift the background to #121212 (4.54:1)
Aaon black
5.09:1passpassfail
  • AAA: use #e6709b as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd407a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd407a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd407a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd407a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd407a-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md