Color

#dd1d73

#dd1d73
hex#dd1d73
rgbrgb(221, 29, 115)
hslhsl(333, 77%, 49%)
oklchoklch(0.589 0.225 1.8)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1749

Colors that go with #dd1d73

Steel Blue, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1ddd87

#dd1dd4 · #dd261d

#73dd1d · #1d73dd

Split-complementary

Open in tool →

#1ddd26 · #1dd4dd

#d4dd1d · #1ddd87 · #261ddd

Contrast

#dd1d73 as textRatioAAAA largeAAAFix
Aaon white
4.67:1passpassfail
  • AAA: use #a71657 as the text (7.25:1)
Aaon black
4.5:1failpassfail
  • AA: use #e21d76 as the text (4.67:1)
  • AAA: use #ec6aa4 as the text (7.16:1)
  • AA: or shift the background to #fcfcfc (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd1d73 as the background.

Brands using this color

Fonts for this mood

#dd1d73 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd1d73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd1d73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd1d73-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md