Color

#da4994

#da4994
hex#da4994
rgbrgb(218, 73, 148)
hslhsl(329, 66%, 57%)
oklchoklch(0.627 0.194 352.2)
Closest name: Flirty Rose (#d65e93)Relative luminance 0.2181

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49da8f

#d749da · #da494b

#94da49 · #4994da

Split-complementary

Open in tool →

#4bda49 · #49dad7

#dad749 · #49da8f · #494bda

Contrast

#da4994 as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #d53085 as the text (4.57:1)
  • AAA: use #a12163 as the text (7.21:1)
  • AA: or shift the background to #171717 (4.58:1)
Aaon black
5.36:1passpassfail
  • AAA: use #e26faa as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da4994 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da4994 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da4994
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da4994 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da4994-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md