Color

#da498f

#da498f
hex#da498f
rgbrgb(218, 73, 143)
hslhsl(331, 66%, 57%)
oklchoklch(0.626 0.192 354.3)
Closest name: Flirty Rose (#d65e93)Relative luminance 0.2165

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49da94

#da49d7 · #da4b49

#8fda49 · #498fda

Split-complementary

Open in tool →

#49da4b · #49d7da

#d7da49 · #49da94 · #4b49da

Contrast

#da498f as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #d53482 as the text (4.52:1)
  • AAA: use #a1215f as the text (7.25:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.33:1passpassfail
  • AAA: use #e26fa6 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da498f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da498f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da498f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da498f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da498f-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md