Color

#da498d

#da498d
hex#da498d
rgbrgb(218, 73, 141)
hslhsl(332, 66%, 57%)
oklchoklch(0.625 0.191 355.2)
Closest name: Flirty Rose (#d65e93)Relative luminance 0.2159

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49da96

#da49d5 · #da4e49

#8dda49 · #498dda

Split-complementary

Open in tool →

#49da4e · #49d5da

#d5da49 · #49da96 · #4e49da

Contrast

#da498d as textRatioAAAA largeAAAFix
Aaon white
3.95:1failpassfail
  • AA: use #d5347f as the text (4.54:1)
  • AAA: use #a5225f as the text (7.01:1)
  • AA: or shift the background to #171717 (4.54:1)
Aaon black
5.32:1passpassfail
  • AAA: use #e26fa4 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da498d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da498d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da498d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da498d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da498d-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md