Color
#da2901
#da2901rgb(218, 41, 1)hsl(11, 99%, 43%)oklch(0.573 0.215 32.4)Colors that go with #da2901
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #da2901: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #da2901 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #da2901 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #da2901: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #da2901 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #da2901, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #da2901: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #da2901 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour.
Real palettes that use #da2901
Tints & shades
Harmonies
Contrast
| #da2901 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.89:1 | pass | pass | fail |
|
Aaon black | 4.3:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da2901 as the background.
Brands using this color
- McDonald'ssecondary · #da291c · Δ1.078
- Burger Kingprimary · #d62300 · Δ1.134
- Svelteprimary · #d43008 · Δ1.195
- Sveltesecondary · #d43008 · Δ1.195
- JBLsecondary · #df2d00 · Δ1.207
- State Farmprimary · #d62311 · Δ1.318
- Lenovosecondary · #e1251b · Δ1.792
- MAC Cosmeticssecondary · #da1717 · Δ1.92
- Codecademyaccent · #dc2626 · Δ1.931
Fonts for this mood
#da2901 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #da2901 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/da2901-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md