Color

#ad2001

#ad2001
hex#ad2001
rgbrgb(173, 32, 1)
hslhsl(11, 99%, 34%)
oklchoklch(0.484 0.18 32.6)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0992

Colors that go with #ad2001

Royal Blue, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#018dad

#ad0137 · #ad7601

#01ad20 · #2001ad

Split-complementary

Open in tool →

#01ad76 · #0137ad

#37ad01 · #018dad · #7601ad

Contrast

#ad2001 as textRatioAAAA largeAAAFix
Aaon white
7.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #e42b01 as the text (4.64:1)
  • AAA: use #fe6543 as the text (7.16:1)
  • AA: or shift the background to #cfcfcf (4.52:1)
  • AAA: or shift the background to #ffffff (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad2001 as the background.

Brands using this color

Fonts for this mood

#ad2001 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad2001
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad2001 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad2001-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md