Color

#ad0137

#ad0137
hex#ad0137
rgbrgb(173, 1, 55)
hslhsl(341, 99%, 34%)
oklchoklch(0.475 0.19 15.5)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0918

Colors that go with #ad0137

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ad0137

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01ad76

#ad018d · #ad2001

#37ad01 · #0137ad

Split-complementary

Open in tool →

#01ad20 · #018dad

#8dad01 · #01ad76 · #2001ad

Contrast

#ad0137 as textRatioAAAA largeAAAFix
Aaon white
7.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #e9014b as the text (4.57:1)
  • AAA: use #fe5d90 as the text (7.18:1)
  • AA: or shift the background to #cccccc (4.61:1)
  • AAA: or shift the background to #fafafa (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad0137 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad0137 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad0137
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad0137 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad0137-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md