Color
#da1b34
#da1b34rgb(218, 27, 52)hsl(352, 78%, 48%)oklch(0.569 0.218 22.7)Colors that go with #da1b34
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #da1b34: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #da1b34 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #da1b34: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #da1b34: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #da1b34 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #da1b34, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #da1b34: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #da1b34 in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour.
Real palettes that use #da1b34
Tints & shades
Harmonies
Contrast
| #da1b34 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.01:1 | pass | pass | fail |
|
Aaon black | 4.19:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da1b34 as the background.
Brands using this color
- Target : Expect More. Pay Less.primary · #dc142c · Δ0.776
- Wendy'sprimary · #dd1438 · Δ0.823
- Wells Fargoprimary · #d71e28 · Δ1.328
- Lay'saccent · #df2027 · Δ1.789
- Walgreensprimary · #e31836 · Δ1.792
- Costcoprimary · #e31837 · Δ1.807
- Red Bullsecondary · #db0a40 · Δ1.833
- Cartieraccent · #d50032 · Δ1.875
- Budweiserprimary · #dc041c · Δ1.888
- Codecademyaccent · #dc2626 · Δ1.929
- Five Guyssecondary · #d21033 · Δ1.98
- KFCprimary · #e4002b · Δ1.994
- KFCsecondary · #e4002b · Δ1.994
- NASCARsecondary · #e4002b · Δ1.994
Fonts for this mood
#da1b34 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #da1b34 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/da1b34-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md