Color

#da1028

#da1028
hex#da1028
rgbrgb(218, 16, 40)
hslhsl(353, 86%, 46%)
oklchoklch(0.564 0.223 24.8)
Closest name: Angry Tomato (#d82029)Relative luminance 0.1543

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#10dac3

#da108d · #da5e10

#28da10 · #1028da

Split-complementary

Open in tool →

#10da5e · #108dda

#8dda10 · #10dac3 · #5e10da

Contrast

#da1028 as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #af0d20 as the text (7.24:1)
Aaon black
4.09:1failpassfail
  • AA: use #e8112b as the text (4.55:1)
  • AAA: use #f46778 as the text (7.06:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da1028 as the background.

Brands using this color

Fonts for this mood

#da1028 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da1028
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da1028 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da1028-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md